Concept — No Dickheads

• Canonical name: No Dickheads (Policy)
• Aliases: whānau selection ethic, character-first selection
• Type: selection rule / cultural policy
• Primary chapter: 6 (Whānau)

Role in the book

The team's most-quoted internal phrase. A toxic teammate is cut regardless of statistical case. Selection meetings explicitly weigh character alongside talent. Culture is what you tolerate; the All Blacks tolerate very little.

Energy / personality

Familial. Exacting. Unsentimental. Protective.

Visual signature

A single name struck through with a hard black bar across a printed depth-chart on a clipboard — selection rendered as graphic finality.

Source references

• Kerr, J. Legacy, ch. 6 — "No Dickheads"
• SuperSummary, Medium, whatgotyouthere.com

Confidence

High.